For Illusione, we built both the brand world and the e-commerce visual system from the ground up, ensuring consistency between long-term brand perception and conversion-driven marketplace visuals.
The Starting Point
On digital marketplaces, Illusione’s earlier product cards were built around generic, one-dimensional visuals that did not convey the unique world behind each fragrance.
conversion rates remaining at approximately 0.50%.
The New Visual System
Designed to express its olfactory character while remaining fully optimized for digital marketplaces.
scalable visual system.
conversion rates increased to approximately 1.5%
A+ Contents
META ADS
